How do you sample your product in a way that actually breaks through?

Maple Street biscuits are delicious. Once people try them, they love them. So, we needed an unforgettable sampling strategy to get them into as many hands as possible.

Enter the Biscuit Blaster — an air cannon rigged to shoot wrapped, perfectly delicious biscuits and coupons into the stands at sporting events so we can tap into that game day excitement and fandom.