Avocados originated in Mexico but nobody knew that.
And nobody had heard
of our brand.
This is the Super Bowl campaign that changed all that.
Sales up 35% after launch
Best Super Bowl Commercial by:
Newsweek, Slate and others
Multiple trending topics on busiest day in Twitter history
Winner at D&AD, Comm Arts and more
Made with friends at GSDM
“Surprise Super Bowl Hit.”
The Mexican Draft– A live, social webcast on YouTube
Seconds after the Super Bowl commercial aired, we launched an hour-long continuation of the draft where we documented all of Mexico’s draft picks and then gave them away on social media.
“Funny, if completely ridiculous.”
