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avocados of mexico logo
Avocados originated in Mexico but nobody knew that.

And nobody had heard
of our brand.

This is the Super Bowl campaign that changed all that.

Sales up 35% after launch

Best Super Bowl Commercial by:
Newsweek, Slate and others

Multiple trending topics on busiest day in Twitter history

Winner at D&AD, Comm Arts and more

Made with friends at GSDM

“Surprise Super Bowl Hit.”

Adweek logo
The Mexican Draft– A live, social webcast on YouTube
Seconds after the Super Bowl commercial aired, we launched an hour-long continuation of the draft where we documented all of Mexico’s draft picks and then gave them away on social media.

“Funny, if completely ridiculous.”

Fast Company logo