In August of 2019, a few unpaid Tweets and Black Twitter changed the Popeyes brand forever.
20+ other brands have since entered The Chicken Wars.
42% rise in sales
300% rise in store visits.
8 billion impressions worth $87 million
Grand Effie, Cannes x6, One Show x4,
AICP x2, AdAge #2 Marketer of the Year
and more
Made with friends at GSDM
“Popeyes Declared World Domination.”
“The Stuff of Internet Legend.”
Bring Your Own Bun Stunt
When Popeyes sold its entire 10-week supply of Chicken Sandwich in just 8 days, we needed to do something to keep people talking while we restocked. So we offered up a BYOB option—bring your own bun.
“Remarkably Brilliant.”
“Truly Some Incredible Marketing.”
