In August of 2019, a few unpaid Tweets and Black Twitter changed the Popeyes brand forever. 20+ other brands have since entered The Chicken Wars.
42% rise in sales
300% rise in store visits
8 billion impressions worth $87 million
Grand Effie, Cannes x6, One Show x4, AICP x2, AdAge #2 Marketer of the Year and more
Made with friends at GSD&M
“Popeyes Declared World Domination.”
“The Stuff of Internet Legend.”
Bring Your Own Bun Stunt
When Popeyes sold its entire 10-week supply of Chicken Sandwich in just 8 days, we needed to do something to keep people talking while we restocked. So we offered up a BYOB option—bring your own bun.
“Remarkably Brilliant.”
“Truly Some Incredible Marketing.”
Popeyes is the only brand that marinates chicken for 12 hours.
So, we put a drive-thru menu 12 hours away from our flagship New Orleans store.
So, we put a drive-thru menu 12 hours away from our flagship New Orleans store.
18 people actually did it.
151 million impressions worth $1.5 million
Clio Gold
Cannes Lion
Made with friends at GSD&M
“This Popeyes Requires an 850 Mile Road Trip.”
“Popeyes Is Taking Its Drive-Thru
To The Next Level.”
Holiday travel is really stressful.
So, we gave travelers a new kind of emotional support animal – one you can eat.
So, we gave travelers a new kind of emotional support animal – one you can eat.
1.1 Billion Impressions for $7000
Winner at Art Directors Club
Made with friends at GSD&M
“Popeyes Made Holiday Travel Better.
And The Boxes Are Hilarious.”
“Combat Your Hangry Holiday Travel Rage.”
