Before 2010, Farmers Insurance was totally invisible.
They were outspent 10 to 1.
This new campaign changed everything.
They were outspent 10 to 1.
This new campaign changed everything.
In just 7 months, agent quotes were up over 30%.
Farmers became a part of pop culture. Organically talked about on The Oscars, Jeopardy and NSFW rap videos (Google it).
13 years later this campaign is still running.
Winner at The One Show, The Webbys, FWA and more.
Won 2020 Gold Effie for Sustained Success.
Made with friends at RPA
Farmers Rose Bowl Parade Floats
In 2011, we won “Most Spectacular.”
In 2012, we won “Best Animation.”
And in 2013, we threw a live wedding in front of 55 million people. A PR bonanza picked up by 500+ outlets.
In 2012, we won “Best Animation.”
And in 2013, we threw a live wedding in front of 55 million people. A PR bonanza picked up by 500+ outlets.
“Most Likes on Facebook in 24 Hours”
