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How do you connect with older race fans and hype a 50% discount?

By ripping the top off a Nascar for the first time since 1962 and reminding them that Consumer Cellular can get them “up to half off” their cell phone bill.

Race fans went crazy on social media.

“Half Off Car” was so popular with fans that it now tours the country.

“Genius Marketing Move.”

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“Thanks to Consumer Cellular, Brad Keselowski’s Nascar is now a convertible.”
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