By ripping the top off a NASCAR for the first time since 1962, and reminding them that Consumer Cellular can get them “up to half” off their cell phone bill.

In 2024, we told people we’d cut their bill. Then, we kept cutting and cutting and cutting. Now, NASCAR fans are begging for more and making their own half-off merch to sell on eBay. Response rates for the campaign outpaced the average by over 150%, proving that good works works.