How do you connect with older race fans and hype a 50% discount?
By ripping the top off a NASCAR for the first time since 1962 and reminding them that Consumer Cellular can get them “up to half off” their cell phone bill.
“Genius Marketing Move.”
“Thanks to Consumer Cellular, Brad Keselowski’s
Nascar is now a convertible.”
Our friends at @Consumer_Cell give you the same reliable coverage for up to half off. 📱
— RFK Racing (@RFKracing) January 24, 2024
That’s all @keselowski needed to hear. pic.twitter.com/OE7gMCe1aV
"Mom, can we keep it?" pic.twitter.com/Jtg717J7jv
— RFK Racing (@RFKracing) January 24, 2024
POV: @keselowski gives you a lift in the convertible pic.twitter.com/fdxS1O5ik9
— RFK Racing (@RFKracing) January 25, 2024
Bro took the whole “half off” thing literally pic.twitter.com/d5hmwjnIuo
— RFK Racing (@RFKracing) January 25, 2024