Avocados originated in Mexico but nobody knew that.
And nobody had heard of our brand.
This is the Super Bowl campaign that changed all that.
Sales up 35% after launch
Best Super Bowl Commercial by:
Newsweek, Slate and others
Multiple trending topics on busiest day in Twitter history
Winner at D&AD, Comm Arts and more
Made with friends at GSD&M
“Surprise Super Bowl Hit.”
The Mexican Draft – a live, social webcast on YouTube
Seconds after the Super Bowl commercial aired, we launched an hour-long continuation of the draft where we documented all of Mexico’s draft picks and then gave them away on social media.
“Funny, if completely ridiculous.”
The secret is out.
Avocados are good for you.
Avocados are good for you.
Most mentioned brand on social media during Super Bowl
AICP Comedy Winner
Multiple wins at Art Directors Club
and London Advertising Awards
Made with friends at GSD&M
“Super Bowl Ad Results One Big Winner.”
“People Actually Think The Illuminati Is Behind This Avocado Commercial.”
In a galaxy not so far from here, a group of aliens learn the wonders of Earth.
Gold National Addy
AICP Comedy Shortlist
AICP Dialogue Shortlist
Made with friends at GSD&M
“Weird and Wonderful”
“A Ridiculously Funny Ad.”
